Be honest? Of course. Be straightforward? You betcha. Be forward-looking and reassuring? Please. Be a 'worst-case-scenario'-monger? Never. Be cynically manipulative and hyper partisan? Go to hell!
But also, be sure that those people on the international stage who are 'in-the-know', and who neither have a dog in this race nor a partisan axe to grind, actually agree with you.
What if it turns out that they don't agree with you? What if they actually agree with the other guy that you loathe? What if the international press is actually seeking out face-time with the other guy while you're still washing the egg off of your face?
And what if the National Post runs an editorial like this one?
By way of background, let's review just some of the recent praise for
Canada by people lacking Mr. Ignatieff's political agenda.
As leaders gathered in London for an economic summit this week, the BBC's economics editor identified Canada as the "Best prepared country going into the crisis." Canada, she noted, has had fewer bailouts than any other country --i. e., none.
Meanwhile, Britain's Financial Times noted that of the seven institutions in the world still considered worthy of a triple-A Moody's credit rating, two are Canadian banks. Canada's five biggest banks now rank in the world's top 50.
No one is pretending Canada is untouched by the financial meltdown triggered on Wall Street, but almost any of the other leaders in London would have happily switched places with Mr. Harper. The World Economic Forum has declared Canada's banking system the world's soundest, while placing Germany in 39th spot, the United States at 40 and Britain at 44, behind El Salvador and Peru.
Maybe it's time to rethink the spin.